Ecommerce
E-commerce is the process of selling goods and services over the internet. Customers come to the website or online marketplace and purchase products using electronic payments. Upon receiving the money, the merchant ships the goods or provides the service.
How E-Commerce Works
E-commerce is a way for businesses and consumers to sell and purchase products online. Instead of marketing products to a local demographic around a brick-and-mortar store, the potential customer base is much larger and can potentially be located anywhere there is internet.
There are four different types of e-commerce: business-to-consumer (B2C), business-to-business (B2B), consumer-to-business (C2B), and consumer-to-consumer (C2C). In general, people think of business-to-consumer (B2C) transactions when they think about e-commerce.
- B2C e-commerce : B2C transactions occur when a business sells a product directly to a customer over the internet. For example, if you bought a shirt from Amazon, that would be a B2C transaction.
- B2B e-commerce : B2B e-commerce is when one business is selling a product to another, like web services or cloud services, such as Wix.com.
- C2B e-commerce : C2B e-commerce occurs when a person sells products or services to a business. For example, a small business in need of a press release might pay for the services of a freelancer who writes press releases and promotional content for a variety of clients and businesses.
- C2C e-commerce : C2C e-commerce happens when a person sells a product or service to another person. This often happens on sites such as eBay and Facebook Marketplace. For example, you could pay for singing lessons or purchase a chair from someone online.
Advantages of E-Commerce for Customers
- Shopping From Home
- Shop at Any Time
- Product Information
