UI / UX  Development


UI DESIGN


User-friendly interfaces are essential for digital products that are meant to be used by the general public. The look and feel of an app or website's user interface is referred to as user interface design. It's important to consider the aesthetics of digital iconography, including how they're displayed on a website and the relationships between them. Interface design includes features such as fonts, colors, graphics, buttons, and menus.

All of these design decisions work together to make it clear to users what can be clicked, touched, or swiped and which of the series of buttons is the most significant


UX DESIGN


UX design, or user experience design, is the method by which design teams build products that meet the brand promise of a company while providing meaningful user experiences for customers. 

All aspects of the product's design and usability must be considered in order to ensure a positive user experience. Among the many responsibilities of a UI/UX Designer are conducting research and understanding user needs.

The entire process of purchasing, owning, and even troubleshooting a product is considered when designing a product that provides an excellent user experience. For the most part, user experience (UX) design aims to create an enjoyable and effective customer journey that enables the user to achieve their desired outcomes. 

Designers specializing in user experience (UX) study how people use products, conduct usability tests and iterate on their designs due to this input.